adidas ZX FLUX site

client
adidas

role
Art-direction, Design

 




To show the main principle of the generative design of ZX Flux sneakers we've synthesized generative video, generative design and generative music. User gets endless quantity of unique video clips based on his photos from Instagram. ZX Flux gets great reach through viral exffect and awareness in digital.

zxflux-sitezxflux-site

montage

graphics and stills

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H10187_OR_April-Flux_SS14_Flux_07_landscape_lowH10187_OR_April-Flux_SS14_Flux_07_landscape_low
backgroundbackground
screensscreens

music