adidas Running> identity

client
adidas


role
Art-direction, Design




A goal was to create a brand signature, which will eventually become a code of running. The semantic point of intersection between run and brand – the idea of moving forward and simplified it to symbolic expression of determination and direction – the “>” symbol. Ease of typing (found on any keyboard) has allowed the sign to enter the everyday life of runners: appearing in their tweets, SMS and SN statuses.

schemescheme
wordswords
cardcard
ari-01ari-01
ari-02ari-02
ari-03ari-03
ari-04ari-04
ari-05ari-05
ari-06ari-06
ari-07ari-07
ari-08ari-08
ari-09ari-09
ari-10ari-10
ari-11ari-11